"Buy Better, Wear Longer" is a sustainability tagline registered to Levi Strauss & Co. and used as part of the Levi's® brand's environmental campaigning since 2021. We use the phrase as a generic philosophy of slow fashion, not as a brand affiliation. Because the overlap is real and could cause confusion, we want to be unambiguously clear about who we are not.
BuyBetterWearLonger.com is an independent affiliate website covering premium clothing brands across women's, men's, teens' and children's wardrobes. We earn commission via the Amazon Associates programme when readers purchase products through our links. The site is editorial-led; product selection is independent of brand sponsorship; we have no commercial relationship with Levi Strauss & Co. of any kind.
Denim is the product category most strongly associated with Levi Strauss & Co. and their "Buy Better, Wear Longer" sustainability campaign. To eliminate any risk of confusion between this independent site and Levi Strauss & Co., we deliberately do not feature any denim products on BuyBetterWearLonger.com. Our content covers knitwear, outerwear, basics and loungewear — explicitly not denim of any brand.
If you're looking for premium denim recommendations, we suggest going direct to Levi.com for Levi's® products, or to other independent fashion review sites that do cover denim.
The phrase "buy better, wear longer" reflects a philosophy of slow fashion that predates Levi Strauss & Co.'s campaign and is used widely across the sustainable-fashion movement. The English-language equivalent ("buy nice or buy twice") goes back generations. Our site uses the phrase in this generic sustainable-fashion sense, not in reference to Levi's® campaign branding.
If Levi Strauss & Co. has any concerns about this site or wishes to discuss its content, we welcome direct contact via hello@buybetterwearlonger.com.
"Levi's®" and "Levi Strauss & Co." are registered trademarks of Levi Strauss & Co. "Buy Better, Wear Longer" as it appears in Levi's® campaign materials is the property of Levi Strauss & Co. We acknowledge these trademarks and use them on this disclaimer page solely to clarify our non-affiliation. We do not use them elsewhere on this site as branding or marketing.
Visit Levi's® official website here: levi.com (US) · levi.com/GB (UK)
For any questions about this disclaimer, this site, or its content: hello@buybetterwearlonger.com
This disclaimer was last updated on 7 May 2026. We review it regularly and at any time we make material changes to the site's brand identity or content categories.