Buck Mason, Sunspel, ASKET, Outerknown, Patagonia, Filson, Pendleton — the men's pieces engineered for actual decades of wear. Cost-per-wear maths in your favour. No denim, no fast fashion.
Quick answer: Buck Mason Pima tee for everyday basics. Sunspel boxers and tee. ASKET tailored trousers. Outerknown sweater. Patagonia Better Sweater for outerwear. That's the foundation of a 5-piece men's wardrobe that handles work, weekend and decades.
Buck Mason · American premium basic
The men's tee engineered as the antidote to disposable cotton. Heavyweight Peruvian Pima, curved-hem that lays right under shirts and over trousers. One of these outlasts roughly twenty Primark white tees.
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Sunspel · British premium
The British heritage brand worn by Daniel Craig as Bond. Riviera mesh weave, mother-of-pearl buttons, the polo-shirt benchmark. Made in England, 165+ years of clothing history behind it.
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ASKET · Swedish minimalist premium
The Swedish minimalist brand that prices everything by full-cost transparency — fabric, sewing, transport, margin all itemised. The Merino Hoodie is fully traceable wool, mid-weight, properly cut. Made to outlast a decade of weekly wear.
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Patagonia · Recycled fleece
Recycled-polyester fleece, repairable for free under Worn Wear, returnable forever. The men's outerwear we recommend more than any other — equally comfortable on a hike, in the office, or layered under a wool coat.
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Filson · 1897 American heritage
The Mackinaw Cruiser has been made essentially the same way in Seattle since 1914 — heavyweight Mackinaw wool, brass hardware, internal map pocket. The jacket your grandfather might have owned and you'll hand to your son.
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